At Living Content, we believe the future is inbound. But what exactly is inbound marketing and how could it benefit your business?
In a nutshell…
Inbound marketing is an umbrella term for attracting customers and raising awareness to your business through content marketing, branding and search engine optimisation.
This marketing technique draws people into your business and makes it easy for prospective buyers to find you online. Inbound marketing comes as an alternative to pushing your brand towards those you feel may be interested in your products. Instead, it brings the leads to you.
What does inbound marketing involve?
The content marketing aspect of inbound marketing covers content creation.
This content must be original and can include anything from relevant blog posts on your site to social media accounts with gripping and engaging content. This content can be shared by readers raising brand awareness even further.
Search engine optimisation and keyword research are fundamental to any inbound marketing strategy. By discovering what your target market is typing into search engines, you can optimise your site around these phrases so that your business has higher visibility in search engines.
Is inbound marketing beneficial to my business?
There are many benefits that can come from inbound marketing for businesses large and small.
Inbound marketing can make substantial differences to businesses lead generation. It has the potential to raise visibility and awareness for even the smallest of brands. This comes through not only people finding your content online because it’s relevant to their search, but if they like the content you have created- they can share it on social media spreading the word even further.
Consumers do not want to feel bombarded by a company, regardless of whether they are interested in your product or services. Too many sponsored ads appearing on social media or too many emails promoting your brand may put them off. By letting potential customers come to you by finding trustworthy and relevant content, it will gain their trust and make your business seem far more credible.
One of the biggest benefits of inbound marketing is that it creates genuine and high-quality leads. People who end up on your site will be genuinely interested in your services or content and far more likely to make a conversion. This is instead of people clicking on your ads when they have no interest in your brand.